What is Bounce Rates ? How to decrease your bounce rate ?
One factor that Google looks at when it comes to determining if they should rake your site higher or lower is bounce rates.
So how many people go to your website and just bounce right off if they’re leaving right away that means they’re not finding what they’re looking for.
How to decrease your bounce rate ?
The first thing you need to do is show your product or content first if people are coming to your site because your ecommerce product make sure you showcase your products.
If they’re coming to your site because you’re service-oriented or informational sites make sure you showcase the text.
First I used to do a world my blog I would showcase my opt-ins first and then you would have to scroll down beneath the fold before you got to the content but you know what happened my bounce rate was high the moment,
I removed these opt-ins and these ads above the fold and I showcase the product or the content first my bounce rate went down number two make sure your text size is large enough what I found is when your text size is really small it increases your bounce rate hard for people to read especially if they’re on mobile devices number three make your web pages very minimalistic if you go on my website you’ll notice that I have way too much stuff going on over the years.
I’ve decreased it but I still need to do a better job of getting rid of a lot of my sidebar elements.
I did a test write just showcase the content for the blog post and we do this on the crazy egg blog so if you go to crazy egg calm slash blog and look at some of the blog posts.
You’ll notice that we just showcased the content why do we do this because it’s decreased the bounce rate versus having big sidebars with all these call to actions just giving readers or visitors.
What they want first is a great way to decrease the bounce rate the next thing you need to do is cross link the moment you link within your content to other pages of your website.
You’ll notice that people will start spending their timegoing throughout your whole site versus just bouncing off that page after that make sure you add in images images are visually appealing.
It keeps people there the images could be an image or it could be a video or it could be an audio file and that’s another type of content that’s not text-based that keeps people engaged that will decrease your bounce rates if you do those things people stick on your website longer your bounce rate will go down and you’ll rank higher in Google over time