Niche research for Amazon affiliate website-The Amazonian way

Niche research for Amazon affiliate website

The best way to generate niche ideas is to use There are a plethora of products that sell very well on amazon and you will be able to generate any number of niche ideas by looking at the products that are selling well on their amazon affiliate website 

You would want to search for ‘amazon best sellers’ on Google … …

You can see there are several tabs here. Amazon organizes their best sellers lists in several ways. Let’s stick with the first tab – ‘best sellers’ for now.

On the left, you see a list of departments. These are very broad categories, and by clicking on any of these, you can dig down deeper into the category.

Let’s dig into the ‘appliances’ category.

The very first product we see is a refrigerator water filter. It’s selling for about $20 and has more than 500 customer reviews, and has a rating of more than 4 stars.

When you choose to promote a product, you always want to look at these three things at the very least – how many reviews it has, the star rating and the price.

You want a product to have at least 50 reviews and a 4 star rating – and you want the price to be at least $50.

If the product does not have at least 50 reviews, it might mean it’s still new or it might also mean people are not buying it for whatever reason.

If the product does not have at least a 4 star rating, it might mean people are not happy with it – and unhappy buyers return products – which means you could lose commissions if you promote them.

And if the product is not selling for at least $50, your commissions will not be very significant. There are exceptions to this, though. If you have a $20 product that has hundreds of positive reviews, you might want to promote it.

That said, we are doing this right now to generate niche ideas – and we do not have to be overly concerned with particular products. ‘Water filters’ or ‘refrigerator water filters’ can be potential niches which you might want to investigate further.

Going back to the list, you can see there are a plethora of ideas you can generate.  Take a look at this one for instance – a beverage center. You could build a niche site around beverage centers.

Take a look at the sub categories listed on the left. As we saw earlier, clicking on any of these will take you deeper into the sub category. Each of these can be a potential niche for your site. Let’s click on ‘wall ovens’ and see what we get …

If you were to choose ‘wall ovens’ as your niche, here’s all of the products you can promote. There are 100s of products listed in each category, and you will have plenty of products to choose from to promote on your site.

You would want to spend some time looking at the best sellers list on amazon. Just looking at all these products that are selling very well for a while can help you come up with great niche ideas.

Amazon affiliate Website Product Seasonality and Trends

This is possibly the single biggest mistake beginners make while selecting a niche. The do not check how the demand for Amazon affiliate Website products in the niche varies over a year. You do not want to spend 3 or 4 months working on a site that generates revenues only for 2 months in a year. That can be very demoralizing. You want to create niche sites that generate revenues all year round

Demand for Amazon affiliate Website certain goods and services vary over a year according to the season. For instance, if you are selling snow shovels you know for certain that the demand is going to peak in winter and fall to near zero over the summer months.

Likewise, swimwear and bathing suits sell very well in the summer months and the demand falls steeply come winter. And Halloween outfits sell extremely well in September and will most likely have near 0 demand in, say February.

It’s the same with several other niches as well. Demand peaks only during certain months of the year and drops to near 0 during the other months.

If you do not take the time to analyze if such demand patterns exist in your niche, then you may be in for an unpleasant surprise if after building out your site you discover you missed the peak buying season by a month – and will have to wait for 9 to 10 months before demand picks up again.

Now, not every niche is seasonal, but some are.

Designer clothing, computer accessories, DVDs, high end cosmetics and electronics sell all year round. If you build sites in these niches, you can expect a steady stream of sales every month, all year round.

On the other hand, prom dresses, swimwear,  Halloween costumes, scarfs, heavy coats, sweaters and the like are seasonal. The demand peaks for maybe one or two months and afterward  the demand is flat.

Some folks – completely unaware of the seasonal nature of a niche they picked, do the keyword research during the peak buying season for the niche , build out their sites, build a lot of links and even rank for the phrases they wanted to rank for when they initially started out. And then they discover their site is getting next to no traffic. That certainly is not a pleasant situation to be in.

How to select a niche for amazon affiliate website ?

While selecting a amazon affiliate website niche is important, you should not spend too much time on this. Many people over-analyze and get stuck here.Don’t let ‘analysis – paralysis’ keep you from getting this step completed quickly. You can make a steady income in just about any niche you choose – as long as it satisfies a few key rules of thumb …

Following Rules are selection of a niche for amazon affiliate website :-

Rule #1:

The niche should have scores upon scores of products being sold on Most of these products should be selling for at least $50 , and at least a handful of these should have more than fifty 4 and 5 star reviews.

You do not want to select a niche that has no products being sold on But these days, just about any niche you can think of has products being sold on – so this is rarely something to worry about.

It is also essential that the niche have at least a few products that are being sold for more than $50 on   If not, you might have a hard time making more than $500 or a $1000 a month in revenues from the site.

Amazon pays a commission of around 6% to 8% – or slightly more – for each product that you sell. Selling a $50 product will yield you between $3 to $4.

It would be near impossible to build a site that can make more than $1000 in commissions every month if all of the products you are promoting on the site cost $5 or less. So you want most of the products in the niche to be at least $50 or more. $100 would be even better.

But you do not want to take this too far and try to build a site solely around $1000+ products – like a site promoting super high end jewelry. Those products do not sell in large numbers – like $50 and $100 products do. And you will again have a hard time building a profitable affiliate site

You would also want to consider how many reviews the best sellers in the niche have. You want to see at least 50 to a 100 reviews, more the merrier.

Why is this important?

Because you want to get a rough estimate of what the demand for these products are and how many units might be selling in any given time period.

Not everyone who buys a product leaves a review. Only a tiny fraction of buyers actually take the time to write a review. And people who have had a bad buying experience are far more likely to leave a negative review, while most people who like the product never write a review. So if a product has 50 or 100 or more very positive reviews, it would mean people are buying it.

And if a product has at least 100 reviews and most of them are 4 stars or 5 stars, it certainly means it is selling well and people are very happy with it.

Rule #2:

You should be comfortable with working in the niche for at least 3 to 4 months

You do not have to be an expert in the niche or be very passionate about it. While expertise and passion would definitely help, they are not necessary. It is alright if you are comfortable working in niche for at least 3 to 4 months – which is how long it would take you to build a 50 to 100+ page website and start generating a steady income from it.  Assuming you will be writing all of the content.

Do not worry if you do not know much about the niche at this stage – you can always research and learn all that you need to, to create a website in any niche.

Rule #3:

The niche should be big enough to support a site that’s at least 50 to 100 pages in size

These days, bigger, authority sites do a lot better in Google. Your site should be at least 50 or  100 or more pages in size when you are done with it.

One common mistake many do is selecting a niche that’s just too small. You would be hard pressed to build a 100+ page site about ‘golf balls under $10’. On the other hand, ‘golf balls’ would be great as a niche. You will be able to find lots of products to sell, and can easily build a 100+ page site.

These are the only 3 rules that you need to select a niche. Many people over complicate this simple process and take days or even weeks to select a niche. That kind of effort is not necessary. As an amazon affiliate, you will be building several websites in various niches. So it’s not like there are only a few good niches out there and you have to find the best of them. In truth, there are literally millions of niches you can build profitable sites in.

All you need to do is choose one and get going.

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