Why is it essential to find keywords? Visibility on the net is the crucial element when you want to start or develop your business. Indeed, you can have the best products in the world, the most successful marketing, have an excellent image, but if no one reads your articles, you will have trouble taking off.
And to find out what people who might be interested in your products, training or advice like, you should automatically find the right keywords. Indeed, knowing their expectations, it will be easier to provide them with the answers they expect and thus to build a relationship of trust and icing on the cake to create a community.
What are the excellent tools to find useful keywords? How to do a proper search for keywords? What to do once one finds his expressions words and that one wishes to use them? I answer these questions and guide you here.
What is a keyword generator?
To help you in this sometimes delicate task of finding themes to position your articles, there are tools called keyword generators. They will help you discover key phrases that fit your niche. This will then allow you to write your items that will be targeted on desired topics.
You will thus make known to you as soon as possible, and be able to live off your activity. I speak knowingly because I have personally experienced it.
For a long time, I did not know how to act and how to organize myself to make my website visible. I was then able to make the right choices at a particular time, and it is this experience that I wish to convey to you now.
I want to accompany you in this quest for visibility, and therefore in this development of your SEO. Because contrary to what one can think, with useful tools, keywords, one can develop much faster and more efficiently. And your online presence will change everything …
Why is it essential to work on your keywords?
When we start on the internet, we often have only one word to mouth: Seo SEO. And if you think so too, know that you are right because it is the key to online business!
However, before talking about Google’s position, there is one aspect that should not be overlooked. This is the analysis of keywords and the lexical field around a theme.
Unless you are in a niche where you are alone, you have to compete. On the internet no matters what you type on search engines, there are always several millions of results. The first ones are not still related to the typed query. This means that you will have to “fight” to be seen.
That’s when keywords come in.
For a very long time, I wrote about themes that appealed to me, or else about what went through my head without doing research upstream. I could even write two, three, or four times on the same subject. Yes if you read between the lines, you understand that it is a grave mistake!
At that time, my internet traffic was not increasing or at least not the way I wanted it. I gave myself a bad dog to write articles, but I could not exceed 2500 to 3000 visitors per day, which is already honorable in itself.
By cons when I was told about the tools, you will discover below. I was able to target the topics of my articles better, find the right keywords, and interest more readers.
Since then I have multiplied by 12 the number of visitors in 24 months, and having a pace of publication much less than in the past!
The three ways to find keywords!
There are three solutions to use and especially find keywords Google is what I noticed through my experience because I write articles for over 12 years!
1 / Use your instinct to find a keyword
You know the field in which you practice, you know the problems of your customers, and you knows what your prospects are looking for. It is therefore reasonable that you rely on your instinct to determine your editorial line. You have to know how to trust yourself and write the article you like about the subject that you think is important.
You have the expertise that others do not have, and it is only natural to want to transmit it. The Google keyword does not reflect 100% of the problem. Do not think that you must be stuck on finding these expressions.
2 / Google keywords and competition
Your instinct and keyword generators are not the only options for finding an interesting topic to deal with. You can also takes a tour of the game to see what are the most read articles, the most-watched videos, the latest trends. Be careful, never copy what your competitors do, you can get inspired by their ideas, but you MUST have YOUR philosophy.
Do not leave your niche and do not claim to be an expert in a field just because your competitor has just published an article about it. The goal is always to remain ethical if we want to succeed sustainably.
3 / Use a keyword generator
To facilitate your search, I strongly advise you to use a specialized platform to find quality keywords. You have several tools that are available to you. I explain in this article the importance of google keywords and how to use them well.
This is an investment, although they all have free versions necessarily limit the data they can send you. There is no points in not using them thoroughly. Even when we do not have significant incomes, prices are still affordable!
I present to you for this the five most effective solutions when launching a search of keywords in the next part.
Finding keywords is the basis of an online business
Basing myself on software tips to find relevant keywords, carefully preparing each article or videos not based on what I think is a good topic, but what the INTERNET is looking for has made all the difference.
When one is an entrepreneur, one sometimes has the head on the handlebars to have some form of objectivity, or to know the real problems of the prospects.
We have a philosophy, and we want to talk only about it. Naturally, if no one can find you on Google, you are wasting your time.
The search keywords do not tell us how to write, but the topics that are most sought after. And then it’s up to you to adapt your ideas and your way of writing to stick to the subject.
Moreover, this article that you are currently reading is no exception to the rule! It comes from my philosophy, but it is structured according to keywords that have made you at this moment in consultation!
The goal is both to give the best advice possible but also to have real visibility on the net to benefit the most significant number.
And to find the best keywords in SEO, I suggest several tools.
What is the best keyword generator?
In my eyes, the best keyword generator is Yoda Insight.
If you want me to make your confidant, it is undoubtedly the tool that I use most often. With one click, you can easily understand which keywords are the most interesting and which ones should not be used in the article to create another one.
It is French software, and therefore, it is specifically aimed at the Indian-speaking market because it is the one that holds the most extensive database on keywords. There are over 100,000,000 search phrases!
A free version is available, but not all features are accessible. Otherwise, you can subscribe for 39 € per month. And as much as you say that if you start your business, it may well be your best investment.
For example, a freelancer will take you a few hundred euros to perform this work which consists of discovering new keywords. As for a web agency, finding keywords is charged up to several thousand euros. Also, it will be less well done if you do it yourself. Who better than you know your industry?
So you can save money while having quality work because it is not very complicated to use. Create a free account here and start your keyword search now!
The other four tools to use for your keyword search!
There are also free tools for keyword research. I have decided to mention the other four platforms that can help you find inspiration.
1 / Google keyword planner to find keywords for his site easily
This is the first software or keyword research tool that comes to mind.
When we talk about search engine, for entrepreneurs of the web, we talk about Google. It is, therefore, logical to use the tool of the latter to know which are the subjects on which you must put energy.
You’ll have access to all the related searches to expand your article and bring the best content to your readers.
2 / Keyword Tool to find keyword ideas
The long train is an essential element in SEO and visibility. Indeed, there is often less competition because they are small keywords. You will have more chance to appear quickly in the top 5 googles.
This tool, therefore, makes it easy to obtain keywords sought at this level. Also, you can position yourself on sales platforms such as Amazon or the Apple Store with these suggestions.
3 / SpyFu to find the keywords of a site!
Those who did English as a first language noticed the “SPY.” Indeed this platform is slightly different from the others in the sense that it scans the google keywords of the competitors.
In this way, you do not rely on what you need to write but instead on what your competitors have already written. A more straightforward way to compete directly.
4 / UberSuggest: the best free keyword generator!
Let’s go back to the perfect keyword planning tools where you will not spy on the competition but rather determine your editorial line.
With Ubersuggest, you can ideally find relevant keywords. But the advantage of this tool is that you can benefit from suggestions for Youtube and Google Images. Do not neglect these much more used platforms than you think to refer to critical phrases!
What to do after a keyword search!
It is at this stage that the party begins!
Finding keyword ideas is a great thing and will take up a lot of your time. But then you have to write or create content differently.
In addition to using this software, I started to write more articles, more extended, to make more worked videos.
You have a choice to make, and for me it is essential.
You can delegate writing to low-cost agencies in Tunisia or Madagascar and have tons of articles each week for affordable prices. Or, you can spend hours and hours writing and transmitting your philosophy.
Yes, it’s not a rewarding job. You’re not going to take the pleasure of spending hours on your computer typing your article. But the results will be present. That’s what matters?
And above all, you will transmit a real added value to your readers, which will facilitate the relationship of trust.
Of course, it is possible to save a little time, and I will explain how in a future article on the Dragon software. But I can guarantee you that the writing is time-consuming, especially when it is necessary to be careful to respect the choice of the keywords!
The goal now is to have a consistent editorial line that meets the demands of the web. Of course, you can write an article that has not been inspired by any of these keyword research tools, but I urge you to rely on them.
It is not me who says it but the traffic of my site!