This is possibly the single biggest mistake beginners make while selecting a niche. The do not check how the demand for Amazon affiliate Website products in the niche varies over a year. You do not want to spend 3 or 4 months working on a site that generates revenues only for 2 months in a year. That can be very demoralizing. You want to create niche sites that generate revenues all year round
Demand for Amazon affiliate Website certain goods and services vary over a year according to the season. For instance, if you are selling snow shovels you know for certain that the demand is going to peak in winter and fall to near zero over the summer months.
Likewise, swimwear and bathing suits sell very well in the summer months and the demand falls steeply come winter. And Halloween outfits sell extremely well in September and will most likely have near 0 demand in, say February.
It’s the same with several other niches as well. Demand peaks only during certain months of the year and drops to near 0 during the other months.
If you do not take the time to analyze if such demand patterns exist in your niche, then you may be in for an unpleasant surprise if after building out your site you discover you missed the peak buying season by a month – and will have to wait for 9 to 10 months before demand picks up again.
Now, not every niche is seasonal, but some are.
Designer clothing, computer accessories, DVDs, high end cosmetics and electronics sell all year round. If you build sites in these niches, you can expect a steady stream of sales every month, all year round.
On the other hand, prom dresses, swimwear, Halloween costumes, scarfs, heavy coats, sweaters and the like are seasonal. The demand peaks for maybe one or two months and afterward the demand is flat.
Some folks – completely unaware of the seasonal nature of a niche they picked, do the keyword research during the peak buying season for the niche , build out their sites, build a lot of links and even rank for the phrases they wanted to rank for when they initially started out. And then they discover their site is getting next to no traffic. That certainly is not a pleasant situation to be in.